adspy
Sightings
Tracking
LogbookTypology201d
201 days on air
Cold nights, clear signals
Find the signal in the forest of ads.
Every brand you follow is a light in the trees. Adspy watches Meta and Google for you, notices what changes, and keeps the notes — so a competitive check takes a minute, not an afternoon.
- Station 04
- Online
- Signals live
- 7,465
- New this week
- 290
In the scope tonight
Sightings
One scope. Every ad on air.
Type a brand, a product or a sector. Everything currently running across Meta and Google shows up in one view — creative, copy, landing page, days running — with nothing to connect and nothing to configure.
Sightings
Tracking12
Logbook12
Sectors
All sectors
Skincare
Coffee
Home
· point at a brand, a product, an idea⌘K
MetaGoogleLiveEndedVideoLast 7 days1,838 sightings in skincare · newest first
The Ordinary149d
149 days on air
CeraVe Skincare167d
167 days on air
23 Mai Paris337d
337 days on air
Point at anything
A brand, a product, a phrase from the copy. The scope checks names, headlines and ad text, and shows what is on air now beside what ran before.
Turn the dials
Platform, format, live or ended, days on air, language, tags. Sort by newest, longest running or first seen. The view narrows to what you asked for.
A brand we don't have yet
Paste its public ad library page. The station starts collecting, and the brand behaves like any other once the first pass is in.
Three instruments. One clear night.
Most ad libraries show you everything and call it research. We built a small station with a very good scope, a short memory of what changed, and a book to keep the good parts.
Sightings
Point the scope at a brand, a product, a sector. Every live ad appears with creative, copy, landing page and days running. Ended ads one click away, not in the way.
Tracking
Star the brands that matter. Each morning the station compares tonight to last night and reports only what moved: a launch, a new hook, a quiet week.
Logbook
Log a sighting with a note and a tag. Shared pages, exportable to a deck, searchable when the same client comes back six months later.
Analysis
Every creative, read. Not just filed.
The station reads each creative it collects: what the hook does in the first three seconds, the angle, the format, the tone, where the ask lands, and the full transcript. Written to go into a brief, not a scorecard.
The Ordinary149 days on air
meta · video 9:1635 variants
Reading · The Ordinary35 variants · 149 days on air
- Hook · 0–3 s
- The video opens with a direct, close-up shot of the creator holding two bottles of 'The Ordinary Glycolic Acid 7% Exfoliating Toner,' with text overlay 'here's the tea on glycolic.'
- Angle
- The Ordinary's Glycolic Acid 7% Exfoliating Toner is a versatile product that can improve facial skin texture, tone, and reduce signs of aging, and also benefit scalp health by hydrating and reducing dryness.
- Format
- UGC / Organic. The style is distinctly UGC (User Generated Content), featuring a direct-to-camera presentation with natural lighting and a home-like background.
- Tone
- The voiceover is clear, friendly, and conversational, perfectly matching the UGC style.
- Ask
- The CTA is not explicit and appears at the very end with the text 'If this isn't your sign to get your hands on it then I don't know what is 😂'. It is visually present but not verbally stated as an action.
- Transcript
- Here's a tea on glycolic acid. You can use glycolic acid on your face to smooth texture and even skin tone, reduce the look of fine lines and wrinkles, and boost skin luminosity. Plus, you can use glycolic acid on your scalp to hydrate and significantly reduce dryness and achieve an overall healthier looking scalp. If this isn't your sign to get your hands on it, then I don't know what is.
Demonstrate versatile product usage (face and scalp) to broaden appeal and highlight benefits effectively.
Tracking
Lights come on. Lights go out. You hear about both.
A brand launching a burst of variants overnight is a signal. A competitor going dark after months on air is one too. The station reports each, with the creative attached, and stays quiet otherwise.
- Typology launched · 14 variants31 AUG
- Chamberlain Coffee back on air after 168 days dark14 SEP
- Cometeer went dark · day 17514 SEP
- CeraVe Skincare new hook · pain-point opening3 SEP
Morning report · Wed 16 Sep4 moved · 8 unchanged
Typologylaunched · 14 variants
+14 NEW
Chamberlain Coffeeback on air after 168 days dark
BACK
Cometeerwent dark · day 175
ENDED
CeraVe Skincarenew hook · pain-point opening
CHANGED
Public libraries
A library finds an ad. A station keeps the research.
Meta and Google publish what is on air, and that is where our signal comes from too. The difference is everything that happens after you find the ad.
| Public ad library | Adspy | |
|---|---|---|
| A running ad | One advertiser at a time | Every brand in one view |
| An ad that ended | Gone the day it stops | Kept, with its last day on air |
| Days on air | A start date | Counted, sorted, a dial |
| What the creative does | You watch it | Hook, angle, format, tone and ask, written down |
| What was said | You transcribe it | Every video transcribed |
| Who launched last night | You check each page | In the morning report |
| Your notes | Screenshots in a chat | A logbook, shared as a link |
Every brand in one viewField of view
- 90M+creatives on file
- 23kad accounts
- 40countries
- Dailya morning report on what moved
Pricing
Simple, like a lamp in the window.
Start free, no card. $49 a month opens the whole forest to one observer. Each observer after that is $9.
Every instrument
Station
$49
- Unlimited tracked brands
- Unlimited creatives
- Full analysis on every creative
- Morning reports
- Logbooks, shared as links
More observers
+$9
Observers
Bring the team in from the cold. Every observer sees the same brands, logbooks and reports. Add one from the Team page when a project starts; drop them when it ends.
Billed with your stationA snow line with a pine under Observer, the station under Station and three cabins under More observers.
Good to know.
No. Adspy reads the public ad libraries of Meta and Google. You get a scope, not a login form.
Bring the team in from the cold.
Start free, no card. $49 a month for the whole forest, $9 for each observer after the first.